We all know that software can make or break any given endeavor. Anyone who’s had a writing assignment can attest to how important word processing software can be. Planning out a budget is always easier with a good spreadsheet solution. And even our day to day activities can benefit from digital calendars.
But many people jump into e-commerce without considering that simple fact. There’s a certain irony to the fact that people selling products online often forget about computer powered help. It’s understandable in a way. Many aspects of the computing world are abstracted to a point where it seems quite simple.
And e-commerce really can just seem as if you’re essentially making a person to person transaction. But this shouldn’t be the case in a larger business sense. At least outside of something like an online auction. In reality, e-commerce can be shockingly complex. In fact, it’s complex enough that even the federal reserve is struggling to adjust for it. But what does that mean for you?
There’s some good and bad in this complexity. And which side you fall on is largely dependent on how you decide to relate to it. If you insist on doing everything on your own than you’re going with the standard path. And you’re also placing yourself at a huge disadvantage. But you can probably guess what the best way to get a solid advantage is. If the wrong choice is the norm than you can gain a big advantage from the right decision. This generally means going with some form of automated help.
Consider how useful something like spellcheck is when writing out business letters. Now consider how much benefit you might be able to get from something similar aimed at your e-commerce system. Such a system actually exists. A B2B eCommerce …