Congratulations if you have successfully launched your business. Now, it is time to build a solid foundation and that’s only possible if you have a solid customer base. In the beginning, every business starts small. You get to cultivate a loyal relationship with your prospects which is great. Some of you must already be following organization tips to stay on track. But once you are confident in your product or service, it’s time to hit the next level.
Expanding and growing your business means you must find more customers. But how do you do that? Here are some tips that can help you grow your customer base quickly:
- Get out of your comfort zone
Struggling with expanding your customer base? Maybe your focus is narrow. Never pitch your business in the traditional way. If that’s what you are doing, there is no surprise that you are having trouble finding new customers.
It’s a well-known saying “go against the grain and challenge your expectations.” You can only sell if you are able to build trust. So step out of your comfort zone and work on building trust. Your first priority must be to build a relationship with your prospects. Once you have earned the customer’s trust, it’s like you have earned their ear. Consider this an opportunity to educate them about your product.
- Expand your network
It’s a great idea to expand your customer base by relying on your existing network. You never know this could get you new leads.
You can have a great business idea but if you don’t have that many contacts who will be interested in helping you, then you can’t succeed. S, how do you build a network if you don’t have one? Simple – attend different networking events. Join organizations or form partnerships. This will help big time in making your network grow.
- Use digital marketing tactics
In the era of technology, nothing seems to work better than digital marketing when it comes to expand your audience. Each customer will respond differently to the same marketing tactic and that is ok. The important thing is that you use a variety of channels to reach out to them.
The easiest way is to use online and offline strategies. Send both emails as well as direct mailings. While you are using traditional and digital marketing tactics, make sure you are consistent across all platforms. Don’t forget to use analytics to track the progress of your campaigns on different media.
- Offer free trials
When you are having a hard time getting customers’ attention, offer them free trials. It’s a great opportunity to market yourself. Since it’s free, nobody will say no. This is also a great chance to garner some product reviews. Some people might be interested in giving you product feedback as well.
Sounds like a great idea but how do you turn such customers into actual buyers? The purpose of offering free trial is to show them what value you are offering. Once you are able to do that successfully, they will become a recurring buyer. You have to make them believe that your product/service is exemplary and you will be able to convert them into a loyal customer.
- Hold a contest
Who doesn’t want to win? And winning is not just about the prize, it is the thrill of beating others and getting lucky that interests people.
Let’s say you have a wedding business. You sell bridal accessories, gowns, shoes, etc. Start a contest with a bumper prize of winning a designer wedding dress. It could be anything else too. To enter this contest, couples must submit a story about how they met each other.
This contest is going to create a huge buzzword for your business. The best way of getting viral is to use social media. Once couples start talking about it with their friends, it will create a buzz automatically. Not all of them are going to win the grand prize but they will show interest in your products.
Note: Make sure you are able to comfortably afford the prize you are planning to give out. If the budget of organizing the contest and the giveaway exceeds your financial capacity, it doesn’t make any sense to arrange it in the first place.
Growing a business is possible; maybe even faster than you ever imagined. However, for that, you need to be a better business person. As long as you are up for this challenge and you stick to the tips above, you will succeed.